Marketing communications (MarCom) is a critical function in that so many departments, from sales to human resources to investor relations, need great looking, well-written, topical and relevant brochures, sell sheets, and stand-alone graphics.
MarCom is the function where internal stakeholders tend to need "something brilliant and fast!"
In many instances, new channel partnerships and large sales initiatives can be won or lost on the ability to showcase smart, compelling, and impactful MarCom.