From direct mail or other "offline media" to email blasts or social media, all marketing should route to keyword rich and SEO optimized "destination" or landing pages to capture and route high quality sales leads.

Care must be taken in the "hand-off" from marketing to "the next stage in the funnel process." Lead scoring, grading, the creation of buyer personas, direct testing and a host of other tactics can be used to accelerate demand.

Additionally, it is important to be proactive in providing sales teams with advance notice and well thought out closing materials to help drive revenue growth.