Results-Driven, executive leader who builds high-performance global marketing teams and industry-leading brands. My passion is executing marketing plans that attract major media attention and lucrative partnerships, while delivering measurable top/bottom-line growth. Sought out time and again to articulate direction, create compelling content, and win the trust of all stakeholders, I thrive in international environments.
Adept at uncovering the "hidden value" across complex organizational cultures, I am expert at integrating state-of-the-art digital marketing with the best of traditional marketing to drive aggressive revenue growth. Recent success includes leading Genscape to becoming the Vanguard of their Industry as cited on the front-page of the Wall Street Journal. Likewise, helping FLIR Systems win CNBC's Top 10 Performer of the Decade award.
The overarching mission is to create new customers. I enjoy recruiting, mentoring and coaching new talent. I am adept at translating the voice-of-the-customer into new products and competitive differentiators that create a spark and stimulate demand. Key to success is the ability to galvanize internal teams towards developing a healthy, energetic and natural "marketing mindset."
Marketing is a shifting blend between art and science. Much can be said for pursuing a back-to-the-basics approach that focuses on "reach, frequency, relevancy and metrics." However, there's also a chemistry for winning brand loyalty, be it with "must have" new products or "me-too" offerings. To quote Peter Drucker "the aim of marketing is to know and understand the customer so well the product or service fits and sells itself."